The ads are positioned on otherwise legitimate websites, with those sites being unaware they are carrying ads that exist simply to distribute malware and other attacks to users that unwittingly click on them. Some malvertising scams are difficult to block because they get delivered to users via a complex web of third-party networks, exploiting the underlying digital infrastructure of the online advertising industry. When an advertisement gets caught showing poor or malicious behaviour – such as trying to redirect users to unwanted sites, or producing pop-ups or fake system errors – the website owners will have thirty days to address the problem before having their ads blocked completely.Īll that being said, completely eliminating the problem of malicious advertisements (otherwise known as “malvertising”) remains highly unlikely any time in the foreseeable future.

The latest updates are expected to be more effective in stopping persistently abusive sites. The measures in Chrome 64/68 had some effect, but having analyzed its blocking statistics from early 2018, Google admitted that around half of the potentially abusive adverts pushed to Chrome users were still not being blocked. Google has taken another positive step toward making the Internet a safer place with the launch of Chrome 71.īuilding on the ad-blocking measures introduced in Chrome 64 and 68, which prevented sites from opening new tabs or windows if they were reported for serving abusive experiences, Google’s latest version of the popular browser escalates the fight against abusive online advertisements.

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